A marketing strategy book with nothing but cases from your company and brands.

We ship books. That’s right! We create tailor-made marketing strategy books. They are unique in the sense that they contain nothing but examples from your company or brand. So what's the exact content of the book? And what is its aim? 

The aim of tailor-made marketing strategy books.

The goal of these books is to develop strategic three-year plans for implementing a digital marketing strategy. We believe that three years are more than enough in this fast-paced environment we’re dealing with.

Our roadmaps follow a specific logic; gradually improving and implementing digital marketing strategies and tactics. The aim is to facilitate the company and brand from a “basic” digital state over “excellent state” right down to “superstar state”. These states are linked to a time schedule so your strategy roadmap fits on a single powerpoint slide.

In order to understand those single powerpoint slides though, we are convinced that you should understand why exactly we composed those states. Throughout the book we build arguments based upon state-of-the-art ideas and the best experiences in digital, online, social, mobile, etc. We happen to call this framework the 4P square Digital Marketing Framework.

4P square Digital Marketing Framework

4P square developed a full-fledged methodology to define an enterprise’s digital marketing strategy. This method is definitely not based on instinct and gut feeling. Allow us to tell you why.

First of all the framework starts from a company / brand objective and integrates a SWOT analysis and a competitive analysis. The scheme below is based upon the belief that all commercial organizations tend to have a common, deeper goal: to make money. The image below depicts a “generic hypermodel” which, amongst other models, is used to help define your company and marketing goals.

Next to the above vision the frameworks starts from the principles of the most recent marketing insights. The new marketing principles are derived from the most important societal trends. And it should not come as a surprise that “digital” is one of the most important drivers of these trends. But the key to combining all theories and insights is translating them into pragmatic analytical auditing tools and actionable digital marketing toolsets.

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