Cases

Digital marketing strategy - roadmap Benelux Food Brand

For a multinational FMCG manufacturer we were assigned to develop a vision of the digital future. Based upon this challenge, we created a digital marketing strategy and envisioned an incubation roadmap that spans three years. Today the implementation is well on its way and the findings are shared with the other countries in which the international food group is active. Our experts are excited to further assist and guide this change process.

Customer-friendly communication

A customer is an essential part of one’s business, not an outsider. Today’s customers are smarter, better informed and more intolerant than ever before. They expect doing business with you to be as hassle-free and gratifying for them as possible. They believe you earn their business with service that is pleasant, productive and personalized. If you don’t deliver, they’ll leave. Our client therefore wishes to improve its customer experience. Step 1 towards achieving this goal is customer-friendly communication. How you communicate to your customers is just as important as what you communicate.

Restructuring of the brand portfolio of an SME

Support of top management, attention for change management, internal motivation and internal communication are important attention points when restructuring brand portfolio's.

Partnership marketing in media

Paper edition of magazines is facing a tough competitivity, especially in the South of Belgium where French editions are available at low price. A way to guarantee a high volume of sales is to set up partnerships.

Digital marketing in media

Paper edition has been losing buyers for years due to the continuous growth of online alternatives. It’s especially the case for newspapers and monthly magazines. As a consequence magazines become a promotional channel that seems less and less attractive for most brands. We had to find smart ways to promote products such as creating and managing Facebook pages.

Relationship marketing program

4P square has been asked to create a Relationship Marketing Program for a service provider in social security for (small) companies. The goal was to build up a solid relationship the starter during their crucial first three year of customership. Creating a professional and long-lasting relationship is the way to a long-term partnership with future cross selling and upselling opportunities.

Online lead generation in utilities

As a company, how do you adjust your content to different types of users of your online channels?
The direct sales approach is not the desired approach in the utility sector (energy sector). So the question arises of how we can capture the right leads, so that we can apply a correct content strategy to them.

Social media – extra channels for your online marketing mix

A company interested in arming itself for the future has probably already considered the integration of social media. But then the big question is: to what extent can social media, such as Facebook and Twitter, contribute to the realisation of the company's objectives?

Public Relations demands structure

The focus of a modern PR plan therefore lies on the quality of the media and the relations and, to a lesser extent, on the quantity. The development of an annual PR plan, budget and clearly defined Key Performance Indicators (KPIs) is important for planned and therefore expected events. However, unexpected events, and possible consequences thereof, also have to be given consideration in the planning.

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