Marcom Responsible

Start date: 
Thursday, January 19, 2012
Duration: 
1 year
Languages: 
NL, FR, EN
Description: 

You are responsible for all marketing and communication regarding all products and services for an active company in the energy sector.
The communication to both the private retail market and the SME market, each with a different approach about the acquisition and retention of their customers.

You define the proper communication strategy by segment and by channel in conjunction with the product marketer, the online department and the sales team.

Responsibility: 
• Conceive, launch and execution of customer campaigns and/or projects.
• Communicating with existing and new customers and partners
• Support the product marketers, the online sales and operations team by example: to prepare briefings, POS material design, appropriate to the segment and channel.
• Liaising with external parties such as agencies and strategic partners
• Managing several complex projects simultaneously
• Monitoring of market developments in the field of media, including online, and anticipate
• Managing, optimizing and monitoring of budgets
• Guarantee a consistent brand communication and monitoring (including alignment at corporate level)
• Monitoring and reporting the results for each project / campaign
• Responsible for image and market-oriented research
• Build and share knowledge within the sales and marketing team
• Be creative and think outside the box
Experience: 

• Master in Communication and a minimum of 3 years experience in a similar position
• Experience in project management and work independently
• Conceptual and abstract thinking, perseverance and pragmatism
• Customer and market oriented thinking and acting
• Commercial insight and commercial skills

Education: 

Bachelor or Master

 

Personal skills: 
  • Proactive communicator
  • Result-driven
  • Analytical and creative mind
  • Quality driven
  • Excellent presentation skills

 

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